|Image via CrunchBase|
In order to find out what type of customer service solution would work best for your own personal business, you need to first analyze the type of business that you own. If you own a small business that sells products through an online marketplace, then you would probably benefit more from online customer service solutions than by using a call center. Since your customers are already using the internet while they are browsing your website or placing an order, it would only be convenient for them to be able to ask questions or file a complaint in the same area. Adding access to a live chat window or a simple email form to your company’s website will help you to stay informed on what your customer’s think about your products and your quality of service.
Call centers are good customer service options for businesses that can afford the extra cost to pay representatives to answer calls. While most consumers these days own a personal computer or have access to the internet on their phone or other device, there are still some individuals who do not, or those who do not wish to use their computer for business transactions. Call centers allow you to reach out to these customers. It is a method that many consumers prefer even if other customer service solutions are available to them because they have the opportunity to speak one on one with a live person.
Social media websites such as Facebook and Twitter have changed the way that small and large businesses conduct their marketing strategies. They have also changed the relationship between businesses and consumers. Companies that have Facebook accounts are able to post new information about their products and other related topics on their page. Customers who have liked their page have the ability to comment and join in on a conversation with a business representative. This method of customer service greatly benefits both the business and the customer because they are able to converse in a casual way that doesn't seem as much like a sales pitch.